What began as a family day trip in 2001 has burgeoned into one of the Temecula Wine Region’s most prestigious and celebrated wineries. When BJ and his family originally toured the Temecula Valley, it was just for a relaxing day trip to explore the local wine country and at the time no one in the Fazeli family could have imagined that this simple getaway would serve as the beginning of a life changing adventure. The Fazeli's fell in love with the Valley and purchased land to grow some grapes and maybe make a little wine – however BJ Fazeli has never understood the meaning of the word ‘little.’
Connecting with his Persian ancestry, BJ Fazeli chose the Shiraz grape as the benchmark grape for his winery. From there, Fazeli Cellars’ commitment to excellence has transformed his winery into home for high quality wines that pay homage to the rich cultural heritage of Ancient Persia – with roots firmly planted in modern Southern California.
Originating from his native Persia (now Iran), Fazeli entrepreneurial acumen propelled his career as a pioneering executive in direct response marketing where he founded one of the industry’s most successful businesses, as well as launched art galleries and a successful restaurant in London. Through it all, Fazeli Cellars is BJ’s crowning achievement, a glowing tribute to his rich heritage and love for his Southern Californian home.
What started out as a hobby became a passion – and the passion became Fazeli Cellars.
Welcoming more than 2 million visitors each year, the casual, picturesque Temecula Valley – home of Southern California’s world-class wine region – is a year-round getaway and vacation destination located 60 minutes from San Diego, Orange County, and Palm Springs; 90 minutes from Los Angeles and Hollywood. A memorable day trip or weekend getaway, Temecula is the jewel of the Inland Empire, offering a wide choice of five-star resort accommodations and restaurants, as well as an abundance of leisure activities that range from balloon tours over the valley to horseback riding. Surrounding the Temecula valley Wine Country are the Palomar Mountains, the Rainbow Gap, and Santa Margarita Gap. Popular boutique destination includes the Temecula Valley A.V.A. (American Viticulture Area) as well as Downtown Old Town Temecula, Pechanga Resort & Casino, and the De Portola Wine Trail.
Fazeli Cellars ranks among the region’s most celebrated wineries, and BJ Fazeli is lovingly recognized as one of the region’s leading ambassadors.
BJ built Fazeli Cellars to reflect pride for his own rich cultural heritage. The result is a unique combination of Modern Moorish architecture and ambiance that honors ancient Persian traditions, while paying tribute to the contemporary character of California as is reflected on the back label of all his wines “Ancient traditions of Persia rooted in the modern expression of California.” Wine tasting and dining are enjoyed in a luxurious setting where panoramic windows overlook Temecula’s spectacular vistas. Grand-scale events are presented with exquisite flair in Fazeli Cellars’ extraordinary banquet facilities. And wedding ceremonies – a Fazeli Cellars and Winery mainstay – are lovingly conducted in magnificent park-like surroundings against a backdrop of Temecula Valley’s dazzling splendor. The winery also houses Baba Joon’s kitchen – Fazeli Cellars’ A-rated dining destination for lunch and wine pairing.
Exquisite, award-winning world-class boutique wines…superb dining in an airy atmosphere…luxurious settings for an unforgettable wine-tasting experience… unparalleled wedding grounds and wedding event facilities…and a state-of-the-art banquet hall for large-scale private or corporate events to public concerts – Fazeli Cellars is a valley jewel located in one of Southern California’s most majestic travel getaway destinations.
Nestled in the picturesque rolling hills of the De Portola Wine Trail – the famed ‘Wine Row” of Southern California’s spectacular Temecula Valley wine country – Fazeli Cellars soars as a state-of-the-art winery offering a combination of stunning architecture, breathtaking scenic beauty and the finest selection of boutique wines the region has to offer.
Bizhan “BJ” Fazeli fulfilled a life-long passion in the acquisition and development of his Temecula vineyards/winery. Since its first vintage in 2006, Fazeli Cellars today boasts more than 20 varietals of boutique wines from Cabernet Sauvignon to Sauvignon Blanc, Petit Sirah to Mourvedre, and Viogner to Chardonnay that have earned numerous prestigious festival competition awards – and the loyalty of enthusiasts across the region.
Exquisite towering structures, majestic grounds and extraordinary dining make Fazeli Cellars a popular an memorable getaway, but it’s the wines that make Fazeli Cellars a world-class winery.
Our Roots Run Deep is the motto of Fazeli’ Cellars where its acclaimed wine offerings celebrate rich ancient Persian traditions.
The wines reflect his discriminating palate. Because all extraordinary wines start in the vineyard, Fazeli vineyards are tenderly and lovingly cared for. Fazeli wines are produced from 45 estate vineyard acres and select local growers. The red wines are aged to perfection in French, Hungarian and American barrels before being bottled. The 10-12,000 cases of annual production are released to consistent demand. Careful consideration was also made when it came to selecting the unique names of the wines – each of which have bears a meaningful connection to Fazeli’s Persian heritage.
Fazeli Cellars’ popular Seasons Collection celebrates Narooz, named after the spring equinox that coincides with the start of the Persian New Year. The varietals – Viogner and Muscat Canelli are refreshing white wines with floral aromas; Embrace the Chaos is a collection of wines that includes Pandemonium –a rich blend of five difference varietal – and Mayhem, a savory blend of Cinsault and Mourvedre; For wine that’s sheer poetry, The Heritage Collection pays homage to four noble Persian poets. Among the most popular of the Fazelli wines, the collection consists of Cabernet Sauvignon, Cabernet Franc, Petite Syrah and Shiraz.